Alex McBride is the Founder of The 5TH, a contemporary accessories label.

We shot their latest collection “The London Range” in the Façon studio & spent 5 minutes learning a bit more about this up and coming label.

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1.What Inspired you for this latest collection “London”?

 

 

Our latest collection came about after an overwhelming response to a limited edition design we released in 2017; this design was titled LTD007. As the name suggests, the original design was inspired by fictional character ‘James Bond’ created by the British journalist and novelist Ian Fleming in 1953.

When we released this limited edition design we had an overwhelming response, and the watch sold out in under 20 minutes. After 1000’s of requests to bring it back, we changed a few elements and re-released it as The London Range. A range we feel holds class and sophistication in every situation; just like the fictional character who inspired the original design.

 

2.Why London?

 

 

When designing out the range we wanted to stay true to the origins of the author Ian Fleming, but we also wanted to draw further inspiration from somewhere that was rich in character and history; what better place than the British capital itself.

 

3.Do you have any favourite spots in London?

 

 

East London – we’ve actually written a little blog post on it: https://www.the5th.co/blog/a-day-in-east-london/.

 

4.Do you have a muse? Who are they and Why?

 

 

Rick Owens. Rick is someone is has managed to push creative boundaries whilst also staying very true to his own design integrity and aesthetic. He has also pushed the boundaries of fashion; designing furniture, sculptures and installations that are exhibited around the world.

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5.Who do you dream to see in The 5th?

 

 

Rather than an individual person, our aim is to build  a community of people who’re making the most of what they have, no matter where they are in life. These are the people who’re in tune with the burning desire to do more that exists and all of us and are keeping the fears of failure at arms length.

One person we’re about to release a collaboration with is Loretta Lizzio, a girl from the country who despite being told ‘no’ countless times, and many other setbacks, followed her dreams of creating Art and is now very successful; with commissioned works in Vancouver, New York, London, and Melbourne.

 

6.Describe the perfect outfit to pair with The 5th accessories.

 

 

Our personal style and aesthetic is quite minimal, and we try to stay true to that in all the pieces we release. Are aim is to design classic pieces that survive the trends, and can be dressed up and dressed down.

I think the current accessories market is looking for things that show a little more ‘bling’, so that people can stand out. The London range is a step in that direction for us. The watch design is still minimal and can be dressed down but is more suited to a sophisticated look.

 

7.Where do you see The 5th in 10 years time?

 

 

This is an interesting questions. The landscape in which we play has changed so much, but the older we age, the more I feel we’re getting to the core of what we set out to do in the first place; which is to collaborate with different artists and creators to push the boundaries of what is possible.

In 10 years time I see us executing this vision on a clearly, having a large in house design team who’re driving the business through individual product collaborations.

Madeline Jovicic