BALLY Launches New Collection at Breath-taking Runway Event

Entitled ‘Persistence of Time,’ the collection takes on a monumental, cinematic allure, shown in a historic residence in Milan. Models interact with the audience, garments sweep past in shadowy vignettes and the senses are enlivened.

This season, Rhuigi Villaseñor continues the conversation he started with his inaugural outing. Encouraging questions and rewarding aspiration, it places everlasting Swiss elegance in the context of modern luxury. Trusting his timely intuition, Villaseñor’s collection is a study of intimacy found in imperfection and the result of daring to dream.

Evolving the unapologetic glamour that Villaseñor brings to Bally, the ‘Persistence of Time’ plays with his connection to Los Angeles and the blockbuster tropes of Hollywood. As a designer in the process of honoring the past while projecting its future, his approach eschews the fleeting moment for the full movie.

A duality of strength and sensuality is evoked across menswear and womenswear through the rich hand of leather, metallics and knitwear with lashings of lace creating a heightened sense of everyday, everywhere feel-good drama. Exquisitely crafted tailoring evokes an entrepreneurial spirit, an ambitious mood matched by the après-ski aesthetic that takes its cue from the timeless alpine glamour of icons of the silver screen. Statement outerwear includes oversized faux fur coats and puffers quilted in archival diamond matelassé which serve as a highlight.

Completing the opulent full wardrobe, handbags, footwear, and jewelry both complement and demand main-character attention. The Tilt Bag for women and Arkle Tote for men are multidisciplinary, mirrored in the versatility of the collection’s thigh-high and ankle boots. J ewelry is bold and original, both a decoration and confident declaration.

Confidently demonstrating a collision of heritage with the brand’s new language, the graphism of all- over logomania is celebrated with the Bally emblem, respectfully reinforcing the brand’s new era. The dialogue commences in the Casa degli Atellani, the dwelling of Leonardo da Vinci when he painted The Last Supper and now home to the work of the esteemed Italian architect, Piero Portaluppi. European heritage meets the moment, in a juxtaposition that feels both known and new, with a musical soundscape devised by the inimitable, Grammy award-winning Mike Dean, further embracing the parameters of perception.


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