It’s no secret among Novocastrians that Blue Door is somewhat of a culinary institution when it comes to simple, done well.
Our job at Façon Creative was to share this with a national audience.
The brief: utilise the catch phrase, simple done well, in an artistic, eye catching manner that will speak to a young audience.
Working closely with internationally acclaimed graphic designer, Dave Homer (davehomer.com) – who’s worked on campaigns for the likes to Optus, Nike and Converse – Façon Creative was able to produce a kick-arse campaign (in a very tight deadline!) for the national airline carrier, Jetstar.
With more than 18 million people flying with Jetstar every year and 87 per cent of them travelling for leisure, the Jetstar inflight magazine was the perfect opportunity to engage with a new audience and let them know about Newy’s best kept secret.
Outcome: The secret’s out!