David Jones honours 30-Years with the National Breast Cancer Foundation

by | Apr 30, 2024 | Australian, Façon Loves

David Jones launches Mother’s Day campaign honouring 30-years of partnership with the National Breast Cancer Foundation

David Jones has launched its Mother’s Day campaign – A Love Like No Other – celebrating motherhood, the retailer’s 30-year partnership with the National Breast Cancer Foundation (NBCF) and its Mother’s Day Gift Guide.

Starring Friend of David Jones, Victoria Lee alongside her mum Jackie, and Vanessa Chappelow, an NBCF Ambassador who has lived experience of breast cancer; the campaign is a celebration of not only mothers, but stepmothers, mothers-in-law, grandmothers, aunts, mentors, godmothers, and the unmatched love they provide.

“This Mother’s Day at David Jones is a celebration of the varying, wonderful embodiments of motherhood, and the incredible impact of the National Breast Cancer Foundation on the organisation’s 30th anniversary,” said David Jones CEO, Scott Fyfe.

“With a community, team and customer network that is predominantly female, breast cancer is an issue close to many of us. It’s increasingly rare to have long-term community partnerships, but when it does happen, it is a powerful force for positive change. Supporting the NBCF in its mission to achieve zero deaths from breast cancer over the last 30 years has been an honour.”

National Breast Cancer Foundation CEO, Cleola Anderiesz, is incredibly proud of the longevity of NBCF’s partnership with David Jones and looks forward to funding more world-class research alongside the retailer.

“As a completely community-funded organisation, our ability to continue to support game-changing breast cancer research relies on the generosity of the public and through partners such as David Jones.

“This is one of the longest standing and most extensive partnerships of its kind in Australia and receiving consistent support from David Jones has been instrumental in supporting research to progress towards our vision of zero deaths from breast cancer.”

Since the NBCF was formed in 1994, David Jones has helped raise more than $6.5 million to help fight breast cancer through a range of fundraising initiatives, including its annual Mother’s Day High Tea.

On Friday 10 May, the iconic department store will once again hold this memorable event for the general public at its Elizabeth Street Flagship, featuring a panel of inspiring speakers including Friend of David Jones, The Hon. Julie Bishop, the NBCF’s Cleola Anderiesz and Vanessa Chappelow, and hosted by Whadjuk Noongar journalist, newsreader, and television presenter, Narelda Jacobs. Tickets are limited and can be purchased via davidjones.com with 50 percent of all proceeds donated to the NBCF.

To celebrate mum, a number of events, activations and masterclasses will also take place at selected stores. Experiences include a Gucci Beauty Masterclass, where customers can learn a range of makeup application tips and tricks, and a Parisian-inspired fragrance and floristry class hosted by Chloe, where customers can discover the art of scent layering and create their very own floral bouquet.

Shoppers can also add a special touch to their Mother’s Day gift by making it unique to her, thanks to jewellery personalisation’s from By Charlotte and Jo Malone London, who will be offering complimentary engraving services on selected products. From Thursday 9 to Sunday 12 May, gift wrapping services will also be available in stores for $2, with all proceeds going to the NBCF.

Head to davidjones.com/stores/whats-on-and-events to find out what’s taking place at your nearest store.

David Jones remains the destination for quality gifting this Mother’s Day and finding the perfect gift for mum couldn’t be easier, with beauty must-haves from Estee Lauder and Lancome, statement fashion from Aje and PE Nation, and essential homewares from Glasshouse, Frank Green and Dyson available to shop at davidjones.com or in one of its 41 locations across Australia and New Zealand.

Pin It on Pinterest

Share This