FENDI Celebrate First Australian Pop-Up Store and 25 Years of the Baguette Bag

To celebrate the 25th anniversary of the Baguette bag, FENDI launches the Baguette 25th Anniversary Collection.

At once interpretations and celebrations of the Baguette bag in this 25th Anniversary year, the collections of Kim Jones and Silvia Venturini Fendi at FENDI, Marc Jacobs, Tiffany & Co., Sarah Jessica Parker and Porter pay tribute to the bag and the city of New York.

The collection will be showcased with a specially designed FENDI Baguette bag Pop Up Concept at Chadstone -The Fashion Capital, the first one for FENDI in Australia from November 14th until December 4th, 2022. Oversized FENDI Baguette bag sculptures will frame a 25th Anniversary Baguette bag Concept, featuring the collection alongside a display of memorable Baguette bag designs from the archive.

Taking inspiration from the object itself, a moment in time, as well as the spirit and geography of place, the Baguette bag is realised in a multiplicity of ways, both in terms of clothing and accessories, reflecting the maker as much as the iconic item, while never neglecting the enjoyment and sense of celebration for the wearer.

In this rough-cut romance between luxury and utility, excess and reality, the Baguette and the clothing and accessories it inspires are at once defined as a moment in history and part of a continuum with today.

For FENDI, the essential utility of the bag becomes a multi-pocketed motif, migrating throughout the collection. The unmistakable Baguette bag dimensions made mini and micro pockets, appearing on parkas to gaiters, roving all over the body, covering gloves, hats, skirts, sweaters and, of course, the bag itself in one of its new iterations. In contrast and cohesion, a sense of hyper-luxe and glossy glamour pervades the collection – the Baguette bag is not entirely utilitarian after all. Those gaiters are made from silk satin, that parka shaved mink or glossy leather; a stratification of sequins and biased cut silks are often layered beneath, adding a shimmer of art deco allure.

For Marc Jacobs, grand dimensions from another time are contrasted with the humble origins of today and in so doing banish notions of costume in his collection. A reflection of the glittering and gritty New York cityscape the casual is made formal in parachute train skirts, balloon-backed broken denim jackets, rustling cellophane opera capes and fluro recycled fur stoles and hats. The glitter of rhinestones, silver, and fluro yellow pervades, becoming an almost literal example of ‘local colour’; inspired by the glass frontages and workman’s safety vests to be found on the city’s streets. Exaggerated, platformed and oversized, the take on the Baguette bag itself also shares something of these silhouettes’ grand gestures – elongated and gleaming, replete with multiple mini versions of itself attached.

‘FENDI at Tiffany’s’ might be the name for the meeting of these two grand edifices. Here, the storied New York institution takes on the Baguette bag and reimagines it in its most precious of forms, through its use of sterling silver, enamel, croco, white gold and diamonds. The T and the F complement each other in logo white gold fastenings, encrusted in diamonds while shining crocodile takes on the hue of Tiffany Blue® – a colour which also irresistibly permeates the FENDI clothing palette. Perhaps most startling of all is an unprecedented Baguette bag made entirely of stippled sterling silver. Crafted by hand over a period of four months by the Tiffany artisans, the bag is engraved with lilies and roses – the national flower of Italy and New York State, respectively. It is also the first of FENDI’s ‘hand in hand’ partnerships to come from outside Italy and is a measure of Tiffany & Co.’s superlative craftsmanship.

“It’s not a bag, it’s a Baguette,” declared Sarah Jessica Parker in Sex and the City and the pop apotheosis of the Baguette bag was complete. It is a statement that is also inscribed inside each of SJP’s capsule bags, or rather Baguette bags. Designed alongside SVF (that’s Silvia Venturini Fendi), embroidered in degradé sequins with a palette of purple, wasabi, baby pink or soft blue, the bags feature four interchangeable buckles to suit the wearer’s mood.

In contrast, the supreme utility of the Japanese luggage brand Porter, gives the Baguette bag a decidedly masculine bent. Known for their hard-wearing bonded nylon – that nevertheless exudes beauty and luxury – together with precision Japanese craftsmanship, here lightness and functionality are key. The Porter collection is also a proponent of one of the Baguette bag’s latest incarnations: the Bum Baguette bag.

Available at FENDI.com