History of Façon
noun. [fa-sawn] . French and Russian.
Mode, méthode, fashion, trend.
Established in 2015, the essence of Façon was first created between the pages of a national glossy magazine of the same name. From the first issue of Façon Magazine, aptly titled Book One, we have loved featuring the creative flair unique to the Hunter region that appeals to lovers of fashion, beauty and lifestyle experiences on a national scale.
What started out as a fashion magazine celebrating Newcastle as a destination for luxury and high end experiences soon became Australia’s #1 independent fashion magazine. Working with a variety of brands and celebrities from Australian icons like Glomesh and Westfield to international powerhouses like Mercedes-Benz and Bally, we were able to support regional businesses and creative talent and prove that Newcastle had a culture of its own that could stand tall alongside other more metropolitan areas like Sydney and Melbourne.
Since the first issue of Façon Magazine, we have been able to expand and provide even more direct support for local talent and businesses with Façon Creative. “We keep evolving…” Lara Lupish, Founder and Editor at Façon, said, “…every time we do a shoot it thrills me.” Now with a team creating content for print, digital and social media campaigns for a variety of clients from internationally recognised brands to Newcastle icons and innovative start-ups, including Stockland, Tyrrell’s Wines, Rundle Tailoring, Hunter Plastic Surgery and Marketown.
Add to this the gala runway events that have launched past issues of the magazine, drawing over 300 guests and providing industry experience for regional artists, hair stylists, models and photographers.
As we embrace our future with the release of the Autumn/Winter 2020 Back To Origins issue of Façon Magazine, our first fully digital release, we also look back with gratitude and acknowledge the amazing experiences we’ve had in the past that have led to so many opportunities available to us today.
2015 – BOOK ONE
2016 – BOOK TWO
2017 – BOOK THREE
2017 – BOOK FOUR
2018 – THE NEWCASTLE STYLE ISSUE
NOW – BACK TO ORIGINS
We have gone from strength to strength over the years, and it is not without the brilliance of our collaborators and friends that Façon has continued to this day and be able to release our latest Autumn/Winter 2020 Digital Issue. Understanding this is why we’ve called this issue ‘Back To Origins’, as we champion regional businesses big and small that make this publication possible.
With the latest digital edition of Façon, we now feel more liberated than ever. “It gives us more flexibility,” Lara said, “We now have an international reach.” Our team is free to push the magazine format to its limits in digital form. As for any current or future clients and sponsors, we can show with even more accuracy the return on investment that comes from our collaborations. “We are showcasing not only what Newcastle can do for Newcastle, but even further…our international subscribers are going to see what we do.” Lara said.
And that is the most exciting part – as we grow, we can only strive to continue our support for the Hunter and its diverse range of creative minds. “My goal is to not only rebuild and morph Façon in 2020 and beyond, but to be a tool for all those industries that have taken a hit to change and grow and survive this.” Lara said.
Written by Nadene Budden
Covers of Book One and Two by Matt Briggs
Cover of Book Three by Christian Blanchard
Cover of Book Four by Peter Brew-Bevan
Cover of Summer 18 by Justin Aveling
Cover of Autumn/Winter 19, Spring 19 and Summer 19/20 by Myles Pritchard
Cover of Autumn/Winter 20 by Scott Ehler