Pinterest has been around for a while yet has been overlooked by many businesses over the years, it’s picture-collecting capabilities are designed to create and share visual ideas.

Pinterest is the third most popular social network and the second largest search engine besides Google. It’s actually classed as a visual search engine.

Pinterest’s goal is to connect everyone around the world through visually sharing their tastes and interests. Though mainly associated with creating aesthetic mood boards and finding delicious recipes, Pinterest has a lot more to offer! With the ability to maximize your website traffic, your income and your credibility.

Wanting to make the most out of this social media network?

Let us help!

8 WAYS TO USE PINTEREST FOR YOUR BUSINESS

 1. Convert Your Account to a Business Account

If you haven’t already, convert your account to a business account so you can take full advantage of the analytics. Analytics will help provide an insight into how your page is doing, showing what your most popular pins are and who you following consists of.

 2. Make the Most Out of your Profile Bio

Your profile bio is essentially a few lines in which you sell yourself to your audience. Here you must include your business name, form of contact, what you do and most importantly, a link to your website or social media page. This is an easy and smart way to drive traffic straight to your business page.

3. Connect, Connect, Connect!

Connecting social media networks such as Instagram, YouTube and Etsy to your Pinterest is so important! Doing so ensures that pins from these sites will be attributed to your business. Plus, you’ll also be able to track related analytics.

4. Add the Pinterest Tag

If you plan to advertise on Pinterest, you can add the Pinterest Tag to your website. This will allow you to track conversions and understand what people do on your site after seeing your pins.

5. Get Creative with Your Boards!

The most important thing to remember when pinning posts on your Pinterest is it’s not about you, it’s about your client and what they want. Yes, I know that that pasta recipe looks delicious but that’s what secret boards are for, your client doesn’t want to see tonight’s dinner. Be mindful and use your boards to show who you are, what you do and what you can offer!

6. Upload Pins That Are Share-worthy

The whole point of Pinterest is to share and create content with others. In order for your pins to be shared and admired, you must make sure they look good! Some tips for creating share-worthy pins include: keeping every pin on brand, displaying engaging imagery, descriptive copy, making pins vertical not horizontal as they will show up more on peoples feed and making them easy to read! And don’t forget to link your website with each pin you post!

7. Use Hashtags on Pinterest

We all love a good hashtag and just like Instagram, Pinterest uses them too! Hashtags are searchable in your pin descriptions, creating yet another way for people to see you. Although unlike Instagram, Pinterest etiquette is to use up to two hashtags per post, this keeps everything looking neat and not too cluttered.

8. Check the Stat’s

Be sure to check your analytics, whether weekly or monthly to see how your page is evolving. Take a look back at what your most popular pins where and let them inspire your future pins.

There you have it, 8 tips to Pinterest success! As any social media network, it requires a lot of attention but the results can be amazing! Check out our Pinterest for some inspiration https://www.pinterest.com.au/faconau/