New Style of Beach Bag set to Revolutionise Australian Summers

No more damp, mouldy, sandy beach bags.

If it’s going to get wet, it should be waterproof. If it’s going to get sandy, it should be able to be hosed off. If it’s going to be thrown about on beach days, sports fields, shopping trips, by kids and in the boot of the car, it should be extremely durable.

Meet the Amelia Lane Beach Bag – it’s set to revolutionize family beach days all over Australia. Designed by a Sydney mum of three, the Amelia Lane Beach Bag is unique, luxe and super practical. You won’t have seen anything like it – yet.

Made out of the same material as Crocs shoes, the Beach Bag is washable, kid-proof, and tip-proof. Tough enough for high-kid contact and light enough to tote all day, you can simply throw everything in and hose it out when the day’s done!

These family-sized beach bags are THE ultimate solution to yucky, mouldy swim bags as they are made to handle water – and dry in a flash. Simply rinse out all the sand when the day is done.

It will stand up (literally) to some tough conditions and it will quickly become your go-to bag for all kinds of adventures… muddy sports days, park plays, camping trips, grocery shopping, snow gear, and picnics. One Bag, every adventure!

These unique Beach Bags perfectly encompass the Australian lifestyle and are a GAME CHANGER when it comes to practical and stylish fun!

Because life is too short for boring and beige, each of the designs are fun and playful in joyful colours and iconic limited-edition patterns.

And because nobody likes wet simmers leaking through their belongings, Amelia Lane have also released a brand-new collection of Wet Bags. Made from a lightweight, easy to clean and water-resistant material which is luxe-to-touch (no nasty nylon or cheap polyester here!), the Wet Bags will keep all your wet stuff contained and away from the dry.

With four patterns and three sizes, the Amelia Lane Wet Bags are versatile and stylish. From swimming lessons and beach days, to baby nappy bags, sweaty gym clothes, leaky cosmetics, and travel pouches, these Wet Bags are multi-purpose and will help keep all your bags organized in style.