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In Book Four, Façon interviewed Iconic Australian Samantha Wills…

What does 2018 hold for the Samantha Wills the woman, and Samantha Wills the brand?

A lot of new things!

The brand is moving into its new phase of being a best practice online retailer. We have re-launched a brand new site that allows us to operate much more intelligently. It’s a big change going from a wholesale-based business model to now a retail-based business model – we have recruited specialists in their fields across our main departments and are excited to make a big impact as we move forward. I personally have just been accepted into writing college, in New York City. I am planning to write a book, and hope to throw myself into that process.

It’s something I have wanted to do for a long time; its equal parts exciting and terrifying, but I figure that is a good place to be.

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Image courtesy Samantha Wills

To read more of our interview with Samantha Wills pick up a copy of Façon Book Four, The Iconic Australians Issue at a newsagent near you.

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