Bianca Whyte, ambitious, driven and well on her way to commercial success with her  London based brand Whyte Studio.

Growing up in Australia, Bianca’s first success came on the motocross track. A national champion, fashion still came calling and Bianca originally set out to design a range of motocross clothing.

Graduating in 2011, she scored a job as a design assistant for the Kardashian Kollection. Her elite eye for womenswear saw her promoted to Head Designer after one year, moving to LA to work alongside the Kardashian sisters.

During her time in LA, Bianca also designed for the likes of supermodel Cindy Crawford and rock heiress Kelly Osbourne, this leading her to garner experience & relocating to London.

Once in London, Bianca decided to launch her namesake label Whyte Studio TM in June 2017, since then the label has been seen on celebrities and models alike, including Khloe Kardashian, Hailey Baldwin, and members of girl group Little Mix.

Façon Australia caught up with Bianca Whyte for five minutes to talk Whyte Studio, desiring success and future aspirations.

 

What inspired your latest collection?

The SS18 collection was inspired by my life in LA and the cool and confident women who embody the lifestyle and entrepreneurship. I wanted to create a collection that can easily be worn from meetings to dance floor and look great on social media too!

 

Who is a Whyte Studio girl and what does she do day-to-day?

She is confident, sassy, well travelled and ambitious.

 

Who would be in your top three fashion designer list?

Alexander Wang, Balenciaga and Celine

 

What are three words you feel represent the brand’s overall aesthetic?

Athleisure, Understated Luxury, Sexy Tailored

 

What was it like working with Kim, Khloe & Kourtney Kardashian in your time at Kardashian Kollection?

It was a fantastic experience, it taught me so much about the female shape and it was so inspiring to be surrounded by such incredible business women.

 

As an Australian designer, what took you to London?

I have always been attracted to the diversity of London. I also have a UK passport thanks to my mum and business partner who was born in the UK.

 

Who have you been most excited to see wearing Whyte Studios?

Hailey Baldwin, what a star!

 

If Whyte Studio could be in a runway show anywhere in the world, where would it be?

Paris for PFW.

 

Where is your go to place to shop in London?

Dover Street Market and Wolf &Badger.

 

Who would you recommend following on instagram?

@whyte_studio of course! I also love Yasmin Sewell and Christine Centenera.

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