Flex Your Way: Elle Macpherson Stars in Bonds’ New Underwear Range

Bonds is proud to announce the launch of Bases Flex, an innovative new underwear range starring global Australian icon and world-renowned supermodel Elle Macpherson, founder of WelleCo. Designed to celebrate comfort, vitality, and self-confidence, Bases Flex redefines what it means to feel great “down under.”

The campaign, “Let’s Talk About Flex,” explores the true meaning of Flex, showing up as your real self, with attitude and nothing to prove. Flex is not just about movement; it’s a mood, a mindset, and a celebration of individuality. Joining Elle are Australian models Shanina Shaik and Jennifer Atilémile, forming a striking trio who embody authenticity, confidence, and effortless natural beauty.

Bases Flex moves with you. Crafted from buttery-soft, second-skin fabric, the range features tonal and vibrant colourways, including bold red, gentle green, soft pinks, and a sleek black one-piece bodysuit. Innovative pull-apart elastic seams and four-way stretch ensure a perfect fit, while delicate lace trims provide a refined, feminine finish that disappears seamlessly under clothing.

Kedda Ghazarian, Bonds Head of Marketing, says: “Bases Flex is about moving freely, feeling good, and celebrating yourself exactly as you are.” Elle adds, “My inner flex is doing what feels right for me, the cheeky, give-it-a-go Aussie attitude that has always been part of my journey.”

Bases Flex, strong where you need it, soft where you want it, and ready to flex with you. Shop now at bonds.com.au