Isaac Quaynor “Owns the Moment” in Julius Marlow’s New Campaign
The AFL star and Melbourne style icon fronts Own The Moment, Julius Marlow’s latest campaign celebrating the modern Australian man.
For Isaac Quaynor, changing out of his football boots is more than a post-game ritual. It is a reset.
Now, that idea is at the centre of Own The Moment, the latest campaign from Australian footwear label Julius Marlow.
Known for his signature “Footy, Fashion, and Fragrance” philosophy, Quaynor has become one of Australian sport’s most recognisable off-field style figures. His wardrobe moves just as comfortably between the MCG and Melbourne’s fashion scene, making him a natural fit for Julius Marlow’s latest chapter.
“For me, style has always been an extension of who I am outside of footy,” “Changing out of my boots after a game is the ultimate reset.”
The campaign introduces the brand’s new Investment Collection, an elevated edit of occasion footwear combining Julius Marlow’s signature comfort technology with more refined silhouettes. Among the hero styles are the Coda and Code dress shoes, alongside the Colt Chelsea Boot.
Established in 1928, Julius Marlow has long been a fixture in the Australian man’s wardrobe, but Own The Moment brings a distinctly contemporary energy to that heritage. It reflects a new generation of men who are treating personal style as an extension of their identity, on and off the field.
“Isaac embodies everything this new chapter of Julius Marlow is about,” says Charlotte MacIntyre, Head of Julius Marlow. “He brings a modern, confident, and ambitious approach to personal style that really resonates with Australian men.”
It is a fitting partnership for Quaynor, whose influence increasingly extends beyond sport and into fashion and culture.
The Own The Moment campaign launches August 3, with the Investment Collection available online and at Myer concession stores nationally from August 17.
