From Travis Kelce and JISOO to a global cast of cultural tastemakers, Tommy Hilfiger celebrates the festive season with a playful exploration of personal traditions, modern prep and the joy of doing things your own way.
Forget the picture-perfect holiday rulebook. This festive season, Tommy Hilfiger is embracing a more personal approach to celebration, bringing together an eclectic cast of global icons to prove that the most memorable traditions are often the ones we make ourselves.
For its Winter 2026 campaign, aptly titled The Perfect Holiday, the American fashion house invites its extended family of ambassadors, athletes, actors and cultural personalities to share the rituals, indulgences and unexpected quirks that define their festive season.
Leading the celebrations are Travis Kelce and JISOO, joined by Spanish actor Arón Piper, digital personality Quen Blackwell, basketball star Josh Hart and football talents Florian Wirtz, Dominik Szoboszlai and Jérémy Jacquet. Together, they offer a refreshingly candid glimpse into their holiday worlds, where tradition meets individuality and no two celebrations look quite the same.
For Kelce, the magic begins the moment the Christmas tree goes up, with the excitement of celebrating his first holiday season as a married man bringing new meaning to familiar traditions. JISOO, meanwhile, has a decidedly more relaxed vision of festive perfection.
“My perfect holiday is all about taking it easy,” shares JISOO. “If it’s a day off, I’ll sleep as long as I can and hopefully wake up around dinner time.”
Elsewhere, Arón Piper embraces the chill of northern Spain with a winter swim, Florian Wirtz battles his sister for control of the festive playlist, and Quen Blackwell takes Christmas lights to extraordinary new heights with a drone show. From Guadeloupean music to curry goat, each personality brings their own cultural influences and unmistakable character to the celebrations.
Beyond the festivities, fashion remains firmly at the heart of the story. The Winter 2026 collection offers a sophisticated interpretation of holiday dressing, where the brand's signature American prep aesthetic is reimagined through rich textures, considered layering and timeless wardrobe staples.
Cable knits take centre stage, appearing in soft lambswool and classic silhouettes, while wool chore jackets introduce a relaxed sense of refinement. JISOO champions the enduring appeal of the cable knit crew neck, Kelce makes a statement in a contemporary wool jacket, and Piper pairs a zip-through knit with an all-denim ensemble. It's heritage dressing with a distinctly modern attitude, effortlessly balancing comfort, character and polish.
For founder Tommy Hilfiger, the campaign is also a celebration of the relationships that have shaped the brand over four decades.
“Family has always meant so much to me, and has inspired my brand since the beginning,” says Hilfiger. “Over the years, we’ve built a remarkable circle of people who have each become part of our story, and this campaign shows a side of them we don’t often get to see.”
Unfolding through a series of weekly video releases in the lead-up to the festive season, The Perfect Holiday is a reminder that true style, much like the holidays themselves, is never one-size-fits-all.
Whether it's an extravagant celebration, an unconventional family ritual or simply the luxury of doing absolutely nothing, Tommy Hilfiger's message is refreshingly simple: the perfect holiday is whatever you make it.
The TOMMY HILFIGER Winter 2026 collection will be available in Australia from December 2026, online at tommy.com and through selected retailers.
