Versace Paints Sydney Emerald with the Launch of Crystal Emerald

Versace introduces its newest fragrance, Crystal Emerald, with an immersive pop-up taking over Sydney’s Pitt Street Mall this week.

There’s a new jewel in the Versace fragrance wardrobe. Crystal Emerald, the House’s latest Eau de Parfum, arrives in a wash of intense green, bringing together florals, fruit and musk in a fragrance designed around confidence, sensuality and self-expression.

To celebrate its Australian arrival, Versace is bringing Crystal Emerald to the heart of Sydney with an immersive activation at Pitt Street Mall from Monday 21 September to Sunday 27 September.

Visitors are invited to step inside the world of the new fragrance, experience the scent firsthand and receive an exclusive complimentary gift with purchase. From Wednesday 23 September, daily prizes will also be up for grabs, while samples will be available to guests using the Westfield Sydney Valet throughout the activation.

Created by perfumer Gaël Montero, Crystal Emerald belongs to the floral-musk family, opening with Calabrian bergamot, juicy peach and pink peppercorn. At its heart, green rosebud is layered with jasmine and an unexpected hit of raspberry sorbet, before settling into white musk, Brazilian tonka bean and incense.

And then, of course, there’s the bottle. Drenched in an intense emerald green, its geometric glass silhouette takes its cues from an emerald cut, finished with an oversized faceted cap that gives the fragrance the appearance of an objet d’art.

Crystal Emerald is available in Australia through David Jones and Myer, in 30ml, 50ml and 90ml formats.

Versace Crystal Emerald Pop-Up
Pitt Street Mall, Sydney
21–27 September 2026
Daily giveaway prizes available from 23 September.