A Moment for the Muse: Inka Williams x Reebok’s Club C 85
Reebok’s Club C 85 isn’t just a sneaker, it’s a style story four decades in the making. First launched in 1985 as a clean-cut tennis shoe, it’s since stepped far beyond the court, becoming a quiet icon worn by skaters, stylists, and streetwear devotees the world over.
This season, the celebration comes home. For its 40th anniversary in Australia and New Zealand, Reebok has enlisted Byron Bay–born beauty and global muse Inka Williams to front the campaign. Her nonchalant cool, grounded elegance, and cross-cultural influence perfectly embody the Club C’s understated confidence.
“I remember thrifting as a teenager and finding the sickest Reebok sweaters,” Williams recalls. “I wish little Inka could have known one day she would be a part of this iconic legacy.”
Shot against a backdrop that nods to both sport and street, the campaign rolls out across Melbourne and Sydney from August 4, think QVB, Chadstone, and Melbourne Central, alongside social, digital, and in-store moments.
Four decades on, the Club C 85 remains effortlessly relevant: crisp lines, a refined silhouette, and the ability to work with everything. The message is simple. Trends fade, but classics? They only get better with time.
Shop the collection now via reebok.com.au