Beyoncé Takes the Reins in Levi’s® “The Denim Cowboy” Finale

Beyoncé is back and this time she’s taking the denim throne. In the final chapter of Levi’s® year-long REIIMAGINE campaign, The Denim Cowboy brings together bold reinvention, feminine power and western-glam with a wink. It’s not just a campaign closer—it’s a cultural mic drop.

Directed by Grammy-winner Melina Matsoukas, the cinematic short weaves together past chapters (Launderette, Pool Hall, Refrigerator) with new unseen moments, all underscored by an exclusive edit of “Levii’s Jeans” from Cowboy Carter. Beyoncé stuns in a crystal-embellished ‘90s Shrunken Trucker jacket and the newly designed 501® Curve, a tribute to every woman who’s ever reshaped the classic jean.

This final film is more than fashion fantasy. It’s a tribute to Levi’s® heritage seen through Beyoncé’s lens. The collaboration reached its peak during the closing of her COWBOY CARTER TOUR in Las Vegas as her dancers lit up the stage in full crystalised denim looks.

Beyoncé’s legacy? Reinvention. Levi’s® legacy? Iconic denim. Together? Culture-shifting alchemy.

The BEYONCÉ X LEVI’S® capsule, led by the Western Crystal pieces, launches globally August 7 on Levi.com and select stores and exclusively on Beyoncé.com from August 4.