Step into Beneland: Benefit’s Playful New Christmas Collection

Christmas has arrived early, and this year Benefit is inviting us into Beneland, a whimsical world where beauty icons get a festive makeover and gifting feels more like playing a game than ticking off a shopping list. With bold packaging, cheeky themes, and plenty of cult classics inside, the 2025 holiday collection is all about levelling up your glam.

Benefit has transformed their bestselling products into collectible sets that feel like beauty power-ups. Think cheek palettes that glow like fairy lights, brow kits that shape the season to perfection, and mascaras worthy of any holiday party. Each set is designed like a “level” in the game of gifting, making it playful, joyful and almost impossible to choose just one.

This year’s lineup brings together all the Benefit favourites we know and love - Hoola bronzer, Benetint and POREfessional Face Primer - wrapped up in bold, limited-edition packaging.

Why we’re excited? Benefit’s holiday collections have always been playful, but this year takes it up a notch with designs that nod to retro arcade games and puzzles.

Beyond the fun packaging, what makes them truly special is how many of the brand’s tried-and-true icons are bundled inside, perfect for beauty lovers who want to stock up on favourites while unwrapping something fresh and festive.

This Christmas, step into Beneland, roll the dice and let the season’s glam games begin.

Available now at benefitcosmetics.com.au, Sephora, Myer, Adore Beauty, and The Iconic, the collection features something for every beauty lover (and every budget!).