Forever New Celebrates 20 Years of Australian Fashion

From a single Melbourne store in 2006 to a global presence spanning more than 24 countries, Forever New is celebrating 20 years as one of Australia’s most internationally recognised fashion brands.

What began as a homegrown label has grown into a global business, with hundreds of locations across Australia, India, Canada, the Middle East, South Africa, the United Kingdom and the United States.

Known for its feminine aesthetic, considered details and occasionwear, Forever New has continued to evolve, expanding into a complete wardrobe destination spanning work, weekends, travel and special events.

To mark the milestone, the brand has unveiled a landmark campaign photographed by Pierre Toussaint and Will Brayden, featuring Australian talent Bambi Northwood-Blyth, Kyah Day, Annalise Dalins and Shan Kerr. For Northwood-Blyth, who first worked with the brand more than a decade ago, the campaign marks a full-circle moment.

Looking ahead, Forever New is focused on continued international expansion, strengthening its digital presence and reaching more women around the world.

Twenty years on, the Australian label is celebrating its beginnings while setting its sights firmly on the future.

Shop now at ForeverNew.com