Ariana Grande and Swarovski Deliver the Ultimate Sweet Escape
Swarovski welcomes the season with a vibrant new jewellery collection designed by Global Creative Director Giovanna Engelbert, capturing the euphoric feeling of a sugar rush through bold colour, playful motifs, and expressive styling.
Fronted by Global Brand Ambassador Ariana Grande, the campaign embraces a more-is-more attitude, with the singer showcasing joyful combinations and statement pieces that celebrate individuality and self-expression.
The collection introduces a world of candy-coloured jewellery, fruit-inspired charms, and sweet-inspired timepieces that bring a fresh energy to the Swarovski’s signature crystal aesthetic. Swarovski’s iconic Millenia-inspired watch collection returns in vivid hues, while bold octagon-cut crystals encourage maximalist layering or stand-alone colour moments.
For those wanting to personalise their look, Swarovski Charms feature playful symbols including ripe fruits, buzzing bees, and good luck emblems designed to add an extra spark of personality.
The standout of the collection is undoubtedly the strawberry motif. Using a debut technique for the House, precision-cut red crystals in five shades are suspended in clear resin to create a mesmerising, juicy effect across pendants, rings, and charms.
See Façon’s picks of the collection:
Now available in-store and online at Swarovski.com