Tommy Hilfiger and Liverpool FC Bring Modern Prep to Football’s Biggest Season

Tommy Hilfiger has unveiled its Summer 2026 campaign in partnership with Liverpool FC, bringing together some of the club’s most recognisable players in a celebration of sport, style, and individuality.

Photographed by Alisdair McLellan near Anfield, the campaign features Virgil van Dijk, Florian Wirtz, Alexander Isak, Dominik Szoboszlai, Cody Gakpo, Alexis Mac Allister and more, capturing a moment where football and fashion continue to become increasingly intertwined. The imagery follows players as they prepare to transition from club commitments to the international stage, showcasing how personal style has become an extension of modern athlete identity.

The Summer 2026 collection reimagines Tommy Hilfiger’s signature American prep aesthetic through a contemporary lens. Elevated tailoring, relaxed linen blazers, cable-knit polos and classic chinos are paired with the brand’s iconic red, white and blue palette, while subtle nautical references add a fresh seasonal touch.

For Tommy Hilfiger, the campaign reflects a long-standing commitment to the intersection of fashion, sport, music and culture. As Official Global Partner of Liverpool FC, the brand continues to champion the evolving influence of athletes beyond the game.

The Tommy Hilfiger Summer 2026 collection is now available globally through select retailers and Tommy Hilfiger stores.

See the full campaign and shop the collection here