How Reebok Is Rewriting the Meaning of 'Classic'
What does it mean to be a classic in 2026? According to Reebok, it's less about looking back and more about the people shaping what's next.
The latest Australian chapter of the global Born Classic. Worn for Life. campaign brings together First Nations supermodel Billie-Jean Hamlet and AFL star Jack Ginnivan, two influential figures from different worlds, united by a shared confidence in forging their own path. Fashion and sport collide, proving that today's icons aren't defined by one industry alone.
While the campaign celebrates Reebok's enduring Classics collection, it's the choice of talent that gives the story its edge. Billie-Jean continues to cement herself as one of Australia's most exciting fashion voices, bringing authenticity, strength and a distinctly modern perspective to an international brand.
As a First Nations model, she represents a generation of Australian talent helping shape the industry's future through creativity, influence and undeniable presence.
Alongside Ginnivan's impact on the sporting field, the pair embody a new wave of Australians redefining what modern influence looks like.
Reebok's decision to cast Billie-Jean and Jack together feels considered rather than conventional.
It acknowledges that today's cultural leaders don't come from one world alone, they move between fashion, sport and community, carrying stories and perspectives that make campaigns feel more connected to the Australia we know today.
Billie-Jean's First Nations heritage adds another layer to that story, reflecting the richness of contemporary Australian fashion without ever overshadowing the talent that earned her place.
As fashion continues to blur the lines between sport, culture and luxury, Reebok understands that influence is no longer confined to one lane. It's built through authenticity, individuality and the people pushing conversations forward.
As fashion continues to blur the lines between sport, culture and luxury, Reebok understands that influence is no longer confined to one lane. It's built through authenticity, individuality and the people pushing conversations forward.
More than a campaign, Born Classic. Worn for Life. captures a changing Australian fashion landscape, one where style is shaped not only by what we wear, but by the people wearing it.
Shop the collection today Reebok.com.au