The Wait Is Over: rhode Arrives in Australia and New Zealand

Global beauty favourite rhode is taking its next major step, officially launching in Australia and New Zealand in February 2026. Founded by Hailey Rhode Bieber, the cult-loved brand continues its international expansion, responding to overwhelming demand from the region, with Australia ranking as rhode’s most engaged international market and the top source of waitlist subscribers worldwide.

From Thursday, February 12, rhode’s full product lineup will be available for shipping via rhodeskin.com, alongside an exclusive regional partnership with MECCA. The brand will launch online at mecca.com and in-store at MECCA’s Bourke Street and George Street flagships, before rolling out to most MECCA locations on Friday, February 13.

Since launching in 2022, rhode has built a reputation for efficacious, minimalist skincare, later expanding into hybrid makeup essentials. With products like the iconic Peptide Lip treatments, barrier-supporting skincare and perfectly pigmented blush, the brand has redefined modern beauty routines. Today, rhode remains the No.1 skincare brand globally by EMV, according to CreatorIQ.

At MECCA, customers can expect a fully immersive rhode retail experience, complete with the brand’s signature glossy grey tones and sleek, minimalist design. It’s everything rhode’s community loves, now landing closer to home.